OPI is launching a spring polish collection supposedly inspired by the upcoming 2013 fantasy Disney movie “Oz: The Great and Powerful,” starring James Franco, Mila Kunis (looking, for a change, like she does not have two black eyes due to excessive eye makeup), Rachel Weisz, and Michelle Williams.
Why do I say “supposedly”? I’ll get to that in a minute. You can watch the movie trailer on IMDb, YouTube, or your choice of web site. One link: http://www.youtube.com/watch?v=H9ZTP2k0DRc . I think it actually looks like great fun!
The collection is due out in Spring 2013 and the movie premieres on March 8th.
Here’s the official blurb about the polish collection from OPI:
“OPI is very excited to take this fantastical journey with Disney. Inspired by the magic of “Oz: The Great and Powerful,” this Soft Shades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You,” says OPI Executive VP & Artistic Director, Suzi Weiss-Fischmann.
The collection includes seven cool colors in glossy or glittery finishes. But there is also something new OPI prepared for Spring 2013 – a matte sparkly lacquer called Liquid Sand.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle. This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring,” adds Suzi Weiss-Fischmann.
- Lights of Emerald City – White confetti adds city girl flair and style to nails.
- Don’t Burst My Bubble – Don’t wake me…I’m dreaming about puffy clouds of white.
- When Monkeys Fly! – I’m simply bananas for this gold confetti.
- Glints of Glinda – Only a good witch could turn beige from meek to chic.
- Which is Witch? – Is this silver glitter with iridescent sparkle or the other way around?
- I Theodora You – This adorable, sheer pink is bewitching on you.
- What Wizardry is This? – Liquid Sand nail lacquer in a rich taupe hue.
Why am I skeptical that these colors were inspired by the movie? I can see the glitters, sure, but those anemic cremes — white, beige, and pale pink? They do not say “The Land of Oz” to me. Where’s the Emerald City, the ruby slippers, the Yellow Brick Road??
I think what happened is that this set was created far in advance and then marketing cast around for a movie or celebrity tie-in. OPI usually comes out with a “Soft Shades” set every spring, and here it is. Since the new Disney flick stars famous young people that appeal to other young people, some genius must have thought it was a perfect fit. Whatever. I find the glitters slightly interesting and the matte textured one intriguing. The cremes — nope, not for me.