Nirvana. It’s a lot of things. It’s a religious or philosophical concept; it’s also the genus name of two insects and the name of some bands, albums, films, songs, and ships. And now it’s a lipstick.
Sonia Kashuk is the founder of her eponymous lower-to-mid-range cosmetics company whose products may be found at Target. (Careful on the web site – I find it bandwidth-intensive and hard to navigate.) I say “lower-to-mid-range” and mean her items are fancier and more expensive than, say, Maybelline and Nyx, but less so than Tarte, Urban Decay, and other “prestige” brands found at Ulta and department stores.
But Target is good. Like they say, it’s Walmart for the middle class. :-)
Sonia Kashuk (SK) has a new line out for spring called Sahara Sunset, and they had me at the promo photo:
Now, the only thing I have in common with this beautiful model is that I’m female and alive. Otherwise, I’m much older, my hair and eyes and skin are different colors, and I don’t have freckles, but by gosh I can have that lipstick! I love the model’s look because it’s refreshingly different from the current trends of Contour-o-Mania and scary Sharpie-megabrows. She looks, dare I say, vintage 1970s.
Most of my makeup is cool-toned. Looking at this photo, the model looks so warm. It makes me want to be warm, feel warm, look warm. The power of marketing!!
I asked on SK’s Facebook page which of the two new Sahara Sunset lipsticks the model is wearing and they answered Nirvana. So off to Target I went, and it’s mine. The lipstick was $11.99 and it’s a rather standard size of 0.09 oz/2.7 grams. Made in the U.S., too.
The packaging is sturdy and attractive, and the cap snaps closed very securely.
The lipstick itself is a warm coral nude that’s sheer but buildable. It’s glossy but not mirror ball glassy, and I love how it feels, weightless. Under indirect cloudy outdoor light and with the flash:
To see all the new products, check out Musings of a Muse, whose initial sneak peek got me interested, or Target’s web site. Nirvana makes me want to go through all my makeup and find some warm blushes and eyeshadows too!