Hey, hey! Can you stand another one of my mega-nostalgic posts about 1972? My last one took us down the Memory Lane that was August 1972, courtesy of Seventeen magazine. I’ve also shown you issues of Seventeen from July and December of that year. It’s fun. Useless, but fun.
As I’ve mentioned before, I bought a six-issue lot of these mags on eBay a while back and have really enjoyed seeing them again forty-some years later. I decided not to write about the September issue because it wasn’t all that interesting. There weren’t many funny ads and the clothes were mostly pastels that looked more spring-like to me.
But let’s wallow in fall season now. This issue, oh my gosh. I remember pouring over it time and time again. Several reasons — I’d just started high school. My birthday was coming up and I was no doubt makin’ a list and checkin’ it twice, things to ask my parents or my sister for as birthday presents. I was making lots of money for a 1972 teen babysitting (50 cents an hour!) and loved spending it on clothes and makeup.
Mostly, though, I was ready for a change. Junior high was behind me and I wanted to look stylish. Like many girls of the time, I’d been growing my hair out for years just to have it long, whether it was flattering or not (Hint: It wasn’t.) I wanted a new look SO BADLY.
Let’s start with the cover. For this and all pictures, click on any one for a larger view.
This girl, Ingrid Boulting, had everything I didn’t — clear skin, shiny smooth hair, pretty makeup. I was in the throes of teenage acne, I wore braces, and I wore glasses. I mean, just call me Igor and get it over with. Seriously, my hair, while long, was super-oily near the roots and dry & frizzy at the ends. Oh, the ends. My split ends had split ends.
I coveted this model’s Levi’s denim jacket… and you know what? I got one! It was all the rage in 1972. I made it even groovier by embroidering the entire back of it.
There were few nail polish ads in this issue but lots for makeup. Revlon released a new small collection called “Little Red Foxes”:
Yes, this was the look — fever-bright cheeks along with matching lips and nails. They said you didn’t have to match everything, but we knew they didn’t really mean it. The three blush colors were Brownberry, Russet Pear, and Peach Blush, while the lip & nail colors were Sly Red, Foxy Brown, and Little Red Russet. Don’t think I bought any of these at the time; I thought of Revlon as more for older girls and women, plus it was a little out of my price range.
But here’s something I did buy (by the way, don’t ask me how I can remember all these details; I just do):
Model Season Hubley was another girl I wanted to emulate. “Your Face” by Coty had foundation in the tube, a matching coverup in the lid, and cost all of $1.75. Bizarrely, when I saw this ad again after 40+ years, I was hit hard with the memory of how it smelled. Why do I remember that? Scents are very, very powerful in evoking memories.
This two-in-one product is a great idea. They should bring it back. Except nowadays I’d be trying to cover up dark circles instead of acne.
Speaking of scented products, here was a favorite of the season:
C’mon, who else remembers these Yardley lip glosses? They really did smell like apples! Yummy. Don’t think I bought any but my sister had the McIntosh Red one. That’s model Evelyn Kuhn, by the way, one of the supermodels of the ’60s and ’70s.
How ’bout some eye shadow? If you think we’re buried in brown and neutral shadows these days, blue ones were the late ’60s/early ’70s equivalent. Everyone wore blue eye shadow, didn’t matter if you had blue eyes or not.
Hey you, wear a bright sky blue shadow plus a cobalt blue plus a blue eye liner for good measure.
There weren’t nearly as many clothes spreads in this issue compared to the Stylezilla issue that was August’s back-to-school one. Here’s one though. I’m pretty sure I wanted everything. As in past issues, the clothes were mostly bright and/or plaid. No plaid shortage here.
Another dose of plaid came in an ad for Butterick, the sewing pattern company. As I mentioned before, these old mags are full of ads relating to sewing, which all us girls learned to do back then.
Ah, large-scale plaid plants, the style that flatters NO ONE. Well, this model looks good. Note his pants — the widest of the wide-wale corduroy. They look like they’re made out of corrugated cardboard. I see he got his Recommended Daily Allowance of Vitamin Plaid via his jaunty vest.
I realize I haven’t been as funny or as snarky with this issue as I have with ones past. I just can’t do it ’cause I love it. Stick it in my coffin with me when I’m gone.
Good news in that early in my freshman year I changed from an ugly duckling into a slightly less ugly duck. My braces came off, I got my hair cut into one of those fabulous new shag haircuts, and thanks to a new friend I started cultivating some actual wit which has served me well in life. Also, thanks to this friend, I was no longer embarrassed about being a bookish, straight-A student, something I’d been teased about in the past. Yep, it was an autumn of revelations.
I’ll leave you with the back cover of this October issue. Remember this slogan?