Yep, as soon as Christmas is over, out come the marketing campaigns for spring. Just heard about Essie’s spring 2013 collection called Madison Ave-Hue.
That’s a beautiful hot pink. Here are all six colors:
Some look like cremes and some like shimmers, but I’m not sure.
Now, I love a good pun, but some of these names strike me as ridiculous. Will most people get the references? Madison Ave-Hue is obviously Madison Avenue. Hip-Anema… OMG. I know it’s a pun on Ipanema, the pricey, ritzy neighborhood of Rio de Janeira, Brazil — made famous by the mid-1960s song “The Girl from Ipanema” — but c’mon! I keep seeing the polish name as Hip-Enema or Hip-Anemia. And did you know that the word Ipanema actually means “stinky lake”? Lovely.
Avenue Maintain refers to Avenue Montaigne, a street famous in Paris for its upscale and mega-expensive fashion shops. Go Ginza refers to the Ginza in Tokyo, a district with many department stores and boutiques. Maximillian Strasse Her alludes to Maximilianstraße (Maximilianstrasse), yet another famous street for shopping, this one in Munich.
Bond With Whomever frankly baffles me. Bond Street is one of the most expensive areas of real estate in the world; it’s a major shopping street in the West End of London. I’m just not getting the “with whomever” part. Can anyone enlighten me?
As with many of Essie’s sets, there will be a mini-cube. I like the four colors they’re including.
Launch date for the Madison Ave-Hue Collection is unofficially March 1st, 2013.