Get ready to GET BACK IN MATTE from Zoya!
That’s right, Zoya is reintroducing four matte shades of polish from years gone by. Official press release:
SAVE THE DATE: Zoya Nail Polish – 11.08.2013 – PRE-ORDER reissue color!
Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer results in the most utterly wearable and truly stylish matte nail polish on the market today.
*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.
Zoya Nail Polish is BIG5FREE – all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin, and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.
Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.
Available at SPECIAL PRE-ORDER PRICING
STARTING 11.08.2013 exclusively on ZOYA.COM
While supplies last.
ZOYA IS THE NEW MATTE COLOR OF FASHION!
Here’s a screenshot from that 30-second video and it looks like there will be four colors.
I believe these are Posh, Dovima, Veruschka, and Savita,
but am awaiting confirmation. Yes, those are the four colors! See them HERE.
Zoya had two different sets of three MatteVelvets — Fall 2009 had Dovima, Loredana, a gray, and Posh. Winter 2009 contained Harlow, a purple-rose, Savita, and Veruschka. I don’t yet know if Harlow and Loredana will be reissued as well.
I’m writing this at night and will be checking Zoya first thing in the morning for pricing and other details.
Update: sales start at noon (EST) on 11/08/13. Each color is $9 separately or you can get the Zoya Matte Velvet Jewels LE Gift Set Trio of Posh, Veruschuka, and Savita for $24.
I won’t be receiving free media samples. I DO NOT CARE. ZOYA, TAKE MY MONEY, PLEASE. I’ve wanted these polishes literally for years but missed out on them.
Now I understand why Zoya didn’t include a matte black in the Zang Toi trio a few months ago as originally adverstised! Zoya, you devil, you!