…. and I’m underwhelmed.
My initial excitement at seeing “Butter London — Introducing the Holiday Lacquer Collection!” in my inbox was severely tempered by seeing that two of the polishes in this set, Come to Bed Red and Union Jack Black, are not new at all and have been available for quite a while.
I know of course that companies can re-promote shades all they want, but when they’re in an ad like this, to me it implies that they’re new and so I think it’s deceptive advertising. Which really burns my cookies.
At any rate, let’s look at the Illusionists collection:
- Come to Bed Red — opaque bright red creme — not new!
- Union Black Jack — opaque black creme — not new!
- Bramble — opaque eggplant purple creme
- Stardust — sheer silver holo top coat
- Petrol — sheer tornate (???) opalescent top coat
- Stratford Honey — sheer gold shimmer top coat
I honestly do not know what “tornate” means. Google tells me it’s not even an English word but is Italian for “go back,” which makes absolutely no sense in this context. A typo? Am I missing something??
Consider me seriously disappointed in this for Butter London’s once-a-year Holiday Collection. Don’t get me wrong, I’m not on a hate campaign with BL and in fact love many of their polishes I’ve tried. I’d marry Scuppered if I wasn’t already otherwise attached. Maybe the company’s Holiday set last year set an impossibly high bar in my mind, six colors of glittery gorgeousness.
Bramble looks pretty but BL already has so many opaque purple cremes. Petrol looks similar to Knackered and I would like to see swatches comparing the two. Stardust and Stratford Honey are also pretty, but are they that different from all the other shimmery top coats out there?
Looking further on the BL Holiday page, there are some gift sets that look intriguing. Fire Duo has Rebel Fox, an opaque oxblood shimmer, and Brass Monkey top coat, a sheer copper opal fleck. HEY! I want THOSE! A dark red shimmer from Butter London? I’ve been wanting that for a long time. Another pair is Ice Duo, with Bluecoat, an opaque navy shimmer, and Leccy, a sheer blue opal top coat.
The SRP for BL lacquers is $15 for each 0.4 oz/11 ml bottle. These two gift sets contain two full-sized bottles and are $24, so that’s a slight savings. I have not heard of Rebel Fox, Brass Monkey, Bluecoat, and Leccy before so I don’t know if they’re limited edition or if they will become part of the regular line.
There’s one more new gift set, the Glam Rock 6-Piece Set, which has half-sized mini bottles (0.2 oz/6 ml) of Buckie, All Hail the Queen, Pillar Box Red, Slapper, Trout Pout, and West End Wonderland for $39. Buckie is the only new color in this set, and the only one of these I’ve tried is West End Wonderland. It’s a bright, dense glitter of gold and a little copper, very festive-looking. Here’s a better picture of the Glam Rock set.
So while the Illusionists set doesn’t do anything for me, I’m tempted by the Fire Duo and want to finally pick up Jack the Lad from last year’s Holiday set. Jack’s on sale, even!