New colors from Pure Ice! Although I have little official news — OK, none — a new set of spring/summer colors from Pure Ice has started appearing in Wal-Mart, and the collection is called Belle of the Ball. Pure Ice, as you may know, is a budget brand that costs $1.97 or so for a full-sized 0.5 oz/15 ml bottle.
I’m not sure how many new colors there are. I’ve read six or eight, and the new ones are mixed in with the old ones so it’s really hard to tell. I picked up three: Playful Princess #1041, Castle of Dreams #1046, and Fairy Godmother #1045.
I don’t know why the label on the lavender bottle is different than the other two; it had something else weird going on with it, which I’ll explain later.
Pure Ice is one of the very few budget brands that I truly like, and I’m not just saying that because they sometimes send me samples (these three bottles were bought at retail with my own money). Pure Ice and Sinful Colors seem to have mostly consistently good colors, finishes, and formulas that rival more expensive brands.
Playful Princess is a true teal creme. It and the other two colors were similar in that the first coat was streaky but the second covered very well. All photos are under indirect outdoor light and then in direct sunshine, with no top coat.
Gorgeous summer color!
Castle of Dreams is a periwinkle blue creme with a faint shimmer that’s visible in the sun. I have an unreasonable love for periwinkle blues; don’t know why!
Fairy Godmother is a slightly dusty dark lavender or light purple with a faint shimmer. The polish itself was fine but the stem of the brush was attached very crookedly to the handle, so trying to apply the polish neatly felt like trying to put lipstick on in a moving car. I did the best I could.
Since this bottle had a bad stem and a very different label, I wonder if I got a maverick somehow. No big deal.
I love all three colors, and you can’t beat the price. You may have to comb the Pure Ice displays to find these new colors but they’re worth it!